Mats Frisk

Mats plays a pivotal role in the design and development of digital marketing channels, leveraging his polished sales and marketing skills plus extensive technical experience to transform business requirements and creative ideas into global digital solutions which act as customer focused, reliable marcomms resources. His main accomplishment has been to initiate and realize a single internet platform at Sony Ericsson, supporting both fixed and mobile internet functionalities for product information, customer support, HR, company information, e-commerce, pSMS, IVR and credit card billing for premium content, mobile interactive services, and translation and e-mail marketing tools. Now with over 15 years experience, Mats owned and ran his own consultancy business, working for 5 years on computing and development projects in the Automotive and Military industries, before spending 5 years at Ericsson as Core Application Architect, prior to joining Sony Ericsson, where he continues to work on developing long term technical strategy.